In-Market USA

Verticals

Categories gated by US identity, geography, or payment rails.

Two deep specializations today. More on the way — anywhere the US market rejects a spoofed session.

Gaming

Sweepstakes Social Casinos

Dual-currency comprehension, AMOE usability, redemption benchmarks, and a state-eligibility matrix — grounded in US devices and real payment instruments.

~12–13 states restrict sweeps-model gaming. Which states you can serve, how AMOE actually reads to a US player, and what your redemption experience feels like against incumbents are not questions you can answer from Berlin, Tel Aviv, or Sydney.
  • 01Dual-currency comprehension testing (GC vs SC)
  • 02AMOE (alternative method of entry) usability studies
  • 03Redemption experience benchmarks vs top incumbents
  • 04State-eligibility compliance matrix, kept current
  • 05Geo-enforcement verification: does your stack actually block restricted states?

Fintech

Foreign Entrants

CIP/KYC funnel benchmarks vs Chime/Cash App-class incumbents, funding-flow success matrices, FDIC-trust and fee-comprehension audits, and Spanish-language funnel testing.

N26 and Monzo didn't fail on product. They failed on US-specific onboarding, trust signaling, and funnel drop-off patterns that only show up when a real US applicant walks through the door.
  • 01CIP/KYC funnel benchmarks vs Chime & Cash App-class incumbents
  • 02Funding-flow success matrices by instrument (ACH, debit, wire)
  • 03FDIC-trust comprehension audits
  • 04Fee-comprehension scoring (disclosure, timing, comparative)
  • 05Spanish-language onboarding & disclosure audits

Next chapters

Any category gated by US identity, geography, or payment rails.

If your funnel requires a US SSN, a US bank account, a state-eligibility check, or a KYC gate that treats spoofed traffic as fraud — we can validate it.